How to price your products for Temu
Short answer
Price for Temu from your own numbers: product cost, packaging, postage, a returns allowance and any fees shown in Seller Center, then a margin you are happy with. Check what similar products sell for on Temu, and leave room for promotions if you plan to use them. Temu does not publish a pricing formula for sellers, so treat this as general pricing practice.
Start from your real cost per order
| Line | Example (hypothetical) |
|---|---|
| Product cost | $8.00 |
| Packaging | $0.80 |
| Postage (measured packed weight) | $5.70 |
| Returns allowance | $1.00 |
| Any fees shown in Seller Center | check your terms |
| Cost per order before margin | $15.50 plus fees |
Made-up numbers to show the method.
Check the competition on the platform
General guidance: Temu does not publish how this works in detail, so this section describes what is generally true of marketplace search and listings. It is not Temu's stated policy.
Search Temu for products like yours. If similar items sell well below your cost per order, the product may not suit the channel. If you are close, look for lighter packaging, bundles or multi-packs that raise the order value while keeping postage the same.
Leave room for promotions
Temu's seller page lists promotional activities and free promo opportunities. If you plan to join promotions, decide in advance the lowest price you can accept and still make a margin, and do not go below it.
Keep pricing consistent across channels
Fees and shipping differ by channel, so prices can differ too. Keep a simple spreadsheet of price and margin per product per channel, and review it monthly. See selling on several marketplaces.
More questions
How should I price products on Temu?
Add up product cost, packaging, postage, a returns allowance and any fees shown in Seller Center, add your margin, then check what similar products sell for on Temu.
Do I have to be the cheapest on Temu?
No. Price competitively but never below your cost per order. Products that cannot make a margin at competitive prices may not suit the channel.
Should I offer free shipping?
Build postage into your price and check the shipping settings and rules shown in Seller Center.
Sources and last check
Last checked November 14, 2026. Fees, programs and policies change; follow the links for current terms.
- Temu Seller Center: Start selling with Temu (US), checked November 14, 2026.
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