Temu vs Amazon for US sellers
Short answer
Amazon publishes its seller fees: $0.99 per item sold on the Individual plan or $39.99 a month on Professional, plus category referral fees such as 15% with a $0.30 minimum in Home and Kitchen. Temu says there are no registration fees for its Local Seller Program but does not publish a commission table, so check Seller Center. On Temu's local program you ship from your own US stock; on Amazon you can ship yourself or pay for Amazon's fulfilment service.
How do the published costs compare?
| Temu (Local Seller Program) | Amazon (US) | |
|---|---|---|
| Joining or plan fee | "No registration fees" (Temu press release, February 2026) | $0.99 per item sold (Individual) or $39.99 per month (Professional) |
| Commission | Not published on Temu's public seller page; check Seller Center | Category referral fee, the greater of a percentage or a minimum; for example 15% with a $0.30 minimum in Home and Kitchen and in Toys and Games |
| Fee base | See your seller terms | Total price, including shipping and gift-wrap charges |
Amazon figures from sell.amazon.com/pricing, checked November 14, 2026.
Who ships the orders?
Temu describes its Local Seller Program as selling and shipping locally, and says it does not provide logistics services directly but offers integrated logistics solutions. Amazon sellers can ship themselves or use Amazon's optional fulfilment service, which has its own fees.
What support does each describe?
Temu's seller page describes localized account managers and a free Seller Academy. Amazon publishes extensive seller help and education of its own. Both have rules on handling times, cancellations and customer messages.
If you already sell on Amazon
- Stock location. Stock held only in Amazon's warehouses is not stock you can pick and pack yourself. Plan where Temu orders will ship from.
- Listings. Reuse your photos, attributes and identifiers, but write titles to suit each platform.
- Stock sync. One master count and the same SKUs on both.
- Do not register a second Temu account if your business already has one.
Which suits which store?
| Consider Temu if | Consider Amazon if |
|---|---|
| You sell everyday products from US stock and fulfil orders yourself. | Your products have steady search demand and you may want outsourced fulfilment. |
| You want a channel with no registration fee to test. | You are ready for detailed performance rules and category approvals. |
Many stores run both. See the wider comparison with Walmart, eBay, Etsy and TikTok Shop.
More questions
Is it cheaper to sell on Temu or Amazon?
Amazon publishes a plan fee plus category referral fees. Temu says there are no registration fees but does not publish a commission table, so compare using the terms shown in Temu's Seller Center for your products.
Can I sell on Temu and Amazon at the same time?
Yes. Keep one stock count, use the same SKUs and set handling times you can meet on both.
Can I use Amazon warehouse stock for Temu orders?
Temu's local program is about shipping from local stock. Check Temu's current fulfilment terms before relying on stock held in another marketplace's warehouse.
Sources and last check
Last checked November 14, 2026. Fees, programs and policies change; follow the links for current terms.
- Amazon: Selling on Amazon pricing, checked November 14, 2026.
- Temu press release: Temu wins Gold Stevie Award for Local Seller Program (hosted by Retail Dive), February 2026, checked November 14, 2026.
- Temu Seller Center: Start selling with Temu (US), checked November 14, 2026.
Not sure your store is ready for a new marketplace?
Tell us what you sell and where your inventory is. We reply by email, free, with whether your store looks like a fit for a marketplace seller program and the next step. We never ask for IDs, bank details or logins. Seller Channel may be paid a referral fee when a store registers through a route we provide. It costs the store nothing.
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