Temu compared with Amazon, Walmart, eBay, Etsy and TikTok Shop
Short answer
Amazon, eBay, Walmart Marketplace and Etsy publish fee tables; Temu says there are no registration fees for its Local Seller Program but does not publish a commission table; TikTok Shop's fees are inside its Seller Center. The better channel for a US store depends on where similar products already sell, what margin each leaves after shipping, and whether you want to ship orders yourself.
Fees side by side
Figures quoted from each platform's own page, checked November 14, 2026. Category exceptions apply.
| Platform | Fixed fees | Commission |
|---|---|---|
| Temu (Local Seller Program) | "No registration fees" (Temu press release, February 2026) | Not published publicly; check Seller Center |
| Amazon | $0.99 per item sold (Individual) or $39.99 per month (Professional) | Category referral fees, for example 15% with a $0.30 minimum in Home and Kitchen |
| Walmart Marketplace | No setup or monthly fees, per Walmart | Category referral fees; many, including "Everything Else", are 15% |
| eBay | Up to 250 zero insertion fee listings a month, then $0.35 each (most categories) | Most categories 13.6% up to $7,500, plus $0.30 or $0.40 per order |
| Etsy | $0.20 per listing | 6.5% transaction fee on the order total, plus payment processing |
| TikTok Shop | Published inside TikTok's Seller Center. We could not confirm figures on a public TikTok page, so we leave them out. | |
Which kind of store does each tend to suit?
| Platform | Often suits |
|---|---|
| Temu | Everyday products shipped from US stock by the seller |
| Amazon | Products with steady search demand; sellers ready for detailed rules |
| Walmart Marketplace | Established sellers with strong operations |
| eBay | Wide catalogs, used, refurbished and collectible items |
| Etsy | Handmade, vintage and craft supplies |
| TikTok Shop | Visual products that sell through short video and creators |
Our general judgement, not a ranking.
What else should you compare?
- Audience fit: search each platform for products like yours at your price.
- Fulfilment: who ships, and what handling time you must meet.
- Brand fit: whether each platform's shoppers suit your brand.
- Your time: each channel adds listings, orders and messages.
Deeper reads: Temu vs Amazon and marketplace costs to check.
Walmart, Wayfair, eBay or Temu: which is right for you?
It depends on your products and operations. Walmart Marketplace asks for a business tax ID, a history of ecommerce success and US fulfilment with returns capability. eBay suits wide or used catalogs with low listing costs. Temu says there are no registration fees and has sellers ship from local stock. We have not checked Wayfair's terms, so we do not compare it here.
Each platform's requirements and fees are cited cell by cell in the US seller marketplace comparison.
Source: Walmart Marketplace: FAQs (minimum qualifications); eBay Help: Selling fees; Temu press release: Temu wins Gold Stevie Award for Local Seller Program (hosted by Retail Dive), February 2026. Checked November 14, 2026.
More questions
Which marketplace is best for a small US store?
It depends on your products, price point and capacity. Compare where similar products already sell and what margin each platform leaves after fees and shipping.
Does Temu publish its seller fees?
Temu says there are no registration fees for its Local Seller Program. It does not publish a commission table on its public seller page; check Seller Center.
Why are TikTok Shop fees not listed?
TikTok Shop publishes its fees inside its Seller Center, and we could not confirm them on a public TikTok page on November 14, 2026.
Sources and last check
Last checked November 14, 2026. Fees, programs and policies change; follow the links for current terms.
- Amazon: Selling on Amazon pricing, checked November 14, 2026.
- Walmart Marketplace: Referral fees, checked November 14, 2026.
- eBay Help: Selling fees, checked November 14, 2026.
- Etsy Help: Seller fees, checked November 14, 2026.
- Temu press release: Temu wins Gold Stevie Award for Local Seller Program (hosted by Retail Dive), February 2026, checked November 14, 2026.
Not sure your store is ready for a new marketplace?
Tell us what you sell and where your inventory is. We reply by email, free, with whether your store looks like a fit for a marketplace seller program and the next step. We never ask for IDs, bank details or logins. Seller Channel may be paid a referral fee when a store registers through a route we provide. It costs the store nothing.
Check my store