SellerChannel
  1. Home
  2. Guides
  3. US seller marketplace comparison: fees, requirements and fulfilment

US seller marketplace comparison: fees, requirements and fulfilment

Last updated . Written by the Seller Channel team.

Short answer

This table compares six marketplaces for US sellers using only each marketplace's own public pages, checked November 14, 2026. Amazon, eBay, Walmart Marketplace and Etsy publish fee tables; Temu publishes that it has no registration fees but no commission table; TikTok Shop's terms sit inside its Seller Center. Where a marketplace does not publish something, the cell says so instead of guessing.

The comparison table

US seller marketplace comparison, last checked November 14, 2026. Each cell links to the marketplace's own page.
MarketplaceFixed feesCommission on salesWhat it asks of sellers (where stated)Fulfilment model
Amazon (US) $0.99 per item sold (Individual) or $39.99 per month (Professional). source Category referral fee, the greater of a percentage or a minimum; for example 15% with a $0.30 minimum in Home and Kitchen. source Government-issued ID, email, chargeable credit card, bank account, business license or registration, proof of address from the last 180 days, tax information. source Ship yourself or use Amazon's fulfilment service, priced on separate pages. source
eBay (US) Up to 250 zero insertion fee listings a month, then $0.35 per listing (most categories). source 13.6% of the total sale up to $7,500, 2.35% above that, plus $0.30 per order (orders of $10 or less) or $0.40 (over $10), most categories. source A registered account, a verified address in a supported country, and completed verification. source Not stated on the pages checked.
Walmart Marketplace No setup or monthly fees. source Referral fee by category and product type; many categories, including "Everything Else", are 15%. source Business tax ID (SSN not accepted) or business license number, documents verifying business name and address, history of ecommerce success, GS1 GTIN or UPC numbers, a payment account, a compliant catalog. source Walmart Fulfillment Services or another B2C US warehouse with returns capability. source
Etsy $0.20 to create or renew a listing. source 6.5% transaction fee on the order total including shipping and gift wrap; payment processing fees vary by country. source Not confirmed on an Etsy page in our check. Not stated on the pages checked.
Temu (Local Seller Program, US) No registration fees. source Not published on Temu's public seller page. source Register as a United States seller based on where the business is registered or you reside; email or phone and password; application in Seller Center. source Sellers sell and ship locally; Temu does not provide logistics services directly but offers integrated logistics solutions. source
TikTok Shop (US) Not published on a public page we could check. Not published on a public page we could check. Not published on a public page we could check. Not published on a public page we could check.

Category exceptions apply to every fee. Follow the source links for the full tables. You are welcome to cite or link to this table; please link back to this page.

How we built it

How to use it

  1. Rule out marketplaces whose requirements you cannot meet today.
  2. For the rest, run the margin worksheet in marketplace costs to check with your own products.
  3. Search each marketplace for products like yours at your price.
  4. Add one channel at a time; see selling on several marketplaces.

How do I get approved to sell on Walmart.com?

Apply through Walmart Marketplace and meet its minimum qualifications. Walmart lists a business tax ID or business license number (an SSN is not accepted), documents verifying your business name and address, a history of marketplace or ecommerce success, products with GS1 GTIN or UPC numbers, a payment account, a compliant catalog, and US fulfilment with returns capability.

Walmart also expects sellers to meet its Seller Performance Standards. Its referral fees are in the table above.

Source: Walmart Marketplace: FAQs (minimum qualifications). Checked November 14, 2026.

From a selling perspective, which site is better, Etsy or eBay?

Neither is better for everyone. Etsy suits handmade, vintage and craft supplies and charges $0.20 per listing plus a 6.5% transaction fee and payment processing. eBay suits wide, used and collectible catalogs, with up to 250 zero insertion fee listings a month and a 13.6% final value fee in most categories, plus a per-order fee. Compare both using your own products.

Figures from each platform's own fee page, checked November 14, 2026.

Source: Etsy Help: Seller fees; Etsy Help: Listing fees; eBay Help: Selling fees. Checked November 14, 2026.

More questions

Which US marketplace has no monthly fee?

Walmart Marketplace says it has no setup or monthly fees, Temu says it has no registration fees, eBay offers up to 250 zero insertion fee listings a month, and Amazon's Individual plan charges $0.99 per item sold instead of a monthly fee.

Which marketplaces require a business tax ID?

Walmart Marketplace lists a business tax ID or business license number, and says an SSN is not accepted. Amazon asks for tax information and a business license or registration.

How current is this table?

Every cell was checked on November 14, 2026 against the marketplace's own page. Fees change, so follow the source links before deciding.

Sources and last check

Last checked November 14, 2026. Fees, programs and policies change; follow the links for current terms.